How can a small local business with no marketing budget use...

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Boy, 8, dies hours after complaining of headache when infection spread to brain - The US Sun

Good marketing is doing this well.

Price

People

From the Desk of AD Laird Veatch: Mizzou Athletics Embarks on New Era With ‘Will to Win’ - University of Missouri Athletics

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Perception

Processes

Best Buy CEO raises red flag about startling customer behavior - TheStreet

Product

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

Is it better for 2nd generation Western Muslims to marry someone from their parents' country or a western Muslim who was born and raised in the West?

How can a small local business with no marketing budget use social media to attract more customers?

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